Uncle Ben's TV Commercial, 'Fresh Start'

About This Ad

As a cover of Ace of Base's "The Sign" plays, the camera pans over a suburban house and into the kitchen, where a father and his daughter cook a meal together for the family.The house is made of cardboard, the people are made of fabric and the commercial utilizes stop-motion photography. When the father sees his daughter drawing a picture of him elaborately cooking, he rethinks his earlier choice of frozen pizzas to make a more balanced meal that also includes Uncle Ben's rice.

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