Always Super Bowl 2015 TV Commercial, 'Like a Girl'
Always
In its Super Bowl 2015 commercial, Always asks "What does it mean to do something like a girl?" The answers vary depending on the age group. Those who were older demonstrated exaggerated, dainty behavior. When did doing something like a girl become an insult? Young girls demonstrated behavior of strength and speed. A girl's confidence does not have to plummet during puberty. Let's make #LikeAGirl mean amazing things.
Always TV Commercial, 'South Africa'
Always
Proctor and Gamble are making a difference in South Africa with the Everyday Effect.
Always TV Commercial, 'Keep Playing'
Always
Young female athletes challenge the stereotype of being a girl by continuing to play the sports that they love despite discouraging comments. These little ladies prove that girls can lift weights, become boxers, and play rugby just as well as the boys - maybe even better. Always encourages girls to keep playing #LikeAGirl.
Always TV Commercial, '#LikeAGirl: Keep Going'
Always
Always hopes to put an end to the stigma of failure, citing that at puberty the fear of failure can be paralyzing for girls. Its #LikeAGirl program empowers girls to embrace their failures as fuel to grow stronger.