Amazon Underground TV Commercial, 'Whole New Level'
Amazon Underground
A focus group of actual Android users are brought in to test out the Amazon Underground app. They each select a game from the app that they enjoy playing, and give their feedback. Rather than purchasing the games on a regular app store, they enjoy the ability to play mobile games for free on Amazon Underground.
Amazon Underground TV Commercial, 'Automagically'
Amazon Underground
With Amazon Underground, Sarah was able to download the same game James paid for using another app store, for free. She gets all the extras like gems and upgrades "automagically" without having to wait. James, on the other hand, has to be more patient. Amazon asks what you are waiting for and invites you to download the free Android app today.
Amazon Underground TV Commercial, 'Welcome to Amazon Underground'
Amazon Underground
Amazon logos are spotted all over the city as people go about their evenings. After ordering a free sandwich, a skateboarder crosses paths with several other people, following a woman's dog to Amazon-branded doors. Amazon Underground for Android is a shopping app with free apps and games.