Bank of America Preferred Rewards TV Commercial, 'Studio' Featuring Billy Idol
Bank of America Preferred Rewards
During a Bank of America recording session, Billy Idol is asked to sing the word "more" 25 times to represent the 25 percent or more bonus rewards members will receive using an eligible credit card. When a woman suggests that he could sing it 24 times and take less of a deep breath, the others dismiss her idea.
Bank of America Preferred Rewards TV Commercial, 'Rock Star Brainstorm'
Bank of America Preferred Rewards
The Bank of America's marketing department is holding a brainstorming session about their Preferred Rewards Program. What should be included? There's no such thing as a bad idea, so they just start to spitball. Shrimp Thursdays, anyone? Or, they could get a rock star. But, where are they going to find a rock star? Maybe, they should stick with ham... People like ham.
Bank of America Preferred Rewards TV Commercial, 'Conference' Feat. Billy Idol
Bank of America Preferred Rewards
A marketing team is holding a conference with rocker Billy Idol about using his hit song "Rebel Yell" to promote the Bank of America Preferred Rewards Program. The team gets excited at the advertising opportunity, convinced this is a great way to communicate to customers that they can get "more, more, more" with Preferred Rewards. One of the employees gets a bit excessive with his liberal use of "more," but Idol shuts him down.
Bank of America Preferred Rewards TV Commercial, 'Growing Life, Growing Needs' Song by The Spinners
Bank of America Preferred Rewards
As The Spinners' "Rubberband Man" plays, a family's life plays across the screen showing each stage of growth. Whether it be your couch, houseplants, children or your house, Bank of America believes your life needs room to grow and claims its Preferred Rewards program can help with extra benefits like priority service and exclusive discounts.