
Beautyrest TV Commercial, 'Sleep Performance Is the New Performance'
Beautyrest
Beautyrest emphasizes that sleep performance is the new performance and that even non-athletes can achieve their healthy lifestyle goals with a good night's rest. Black and white scenes of intense workouts, including running, lifting heavy stuff and using ropes to do whatever it is the athlete is doing, contrast with an average guy waking up from a good eight hours of sleep on his Beautyrest mattress.

Beautyrest TV Commercial, 'Be More Awake'
Beautyrest
While simulating dreams about writing, biking and running, Beautyrest says that sleep is a performance-enhancing wonder. The mattress company claims it uses innovative sleep technology in its mattresses, which gives users more focus, clarity and energy to be more awake.

Beautyrest TV Commercial, 'Burnt Hair' Song by Roger Hodgson
Beautyrest
Without your Beauty Rest, you're more likely to do some silly things. Like burn off your hair, for example.

Beautyrest TV Commercial, 'Be More Awake: Body'
Beautyrest
As a woman prepares for a run, Beautyrest says you don't know what your personal best is unless you're getting your best sleep. The mattress brand claims its pocket coil technology helps you recover at night for ultimate responsiveness the next day, which allows the runner to be ready to go.

Beautyrest TV Commercial, 'Bullhorn'
Beautyrest
This robed man just got such a great night of sleep on his new Beauty Rest Mattress. So, he thought it imperative to inform the neighborhood via bullhorn mega phone.