Food & Beverage
Beef. It's What's For Dinner TV Commercial, 'The Right Way Is the Only Way'
Beef. It's What's For Dinner
Before beef is what's for dinner, it starts out in the pastures that raise the cattle. Beef Quality Assurance (BQA) sets standards for the treatment of cattle, which 85 percent of beef farmers and ranchers choose to follow to make sure they raise their cattle right.
