B

30s
Retail & Shopping
BoConcept TV Commercial, 'Every Line and Detail'
BoConcept
Every line and detail on each BoConcept piece is based on Danish design traditions. However, it's inspiration comes from cities all over the world.
2

30s
Retail & Shopping
BoConcept TV Commercial, 'Make the Most out of Your Space'
BoConcept
A woman sees an empty space and uses her love for dance, design and creativity to map out furniture and decorations. Using her fingers, she draws lines in the air, creating the shapes of seating, tables and hanging lighting. Finally, she falls backwards onto the outline of a sofa and the room instantly comes to life, fully decorated.
3