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Brands/BODYARMOR SuperDrink

BODYARMOR SuperDrink

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BODYARMOR SuperDrink TV Commercial, 'Obsession Is Natural' Featuring James Harden
30s
Food & Beverage

BODYARMOR SuperDrink TV Commercial, 'Obsession Is Natural' Featuring James Harden

BODYARMOR SuperDrink

Black-and-white footage depicts athletes, like Houston Rockets point guard James Harden, Dallas Wings point guard Skylar Diggins and Seattle Seahawks cornerback Richard Sherman, amid intensive workouts, exercising the one quality that separates the greats from the legends: obsession. Former basketball player Kobe Bryant narrates, explaining that this drive is not bestowed, but must be actively perused at the cost of pain and sacrifice. To energize this natural obsession, the athletes hydrate wit

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