
Colgate Total TV Commercial, 'Burn Face'
Colgate Total
It's the early morning and this man is writhing in pain because he just used an alcohol-based mouthwash. The "burn face" he has from the resulting pain is enough to startle his wife before she realizes that he's just suffering from the mouthwash. Colgate says their Total mouthwash can kill most germs without the alcohol burn.

Colgate Total TV Commercial, 'Mouth Scan'
Colgate Total
In this commercial, a woman compares the plaque bacteria density of two people. The first person's teeth, brushed with regular fluoride toothpaste, looked more like a germ party compared to the mouth of the second person who used Colgate Total.

Colgate Total TV Commercial, 'Healthier & Whiter' Featuring Kelly Ripa
Colgate Total
Do you want a healthier mouth and a whiter smile? Kelly Ripa tells us that Colgate Total Advanced Whitening has the power to give you both.

Colgate Total TV Commercial, 'Brushing Your Teeth for Good Oral Health'
Colgate Total
A voice-over explains why Colgate Total Advanced toothpaste is the best for fighting bacteria while a man brushes his teeth and responds with surprise. Since 80% of the bacteria found in your mouth doesn't live on teeth, Colgate Total Advanced cleans your teeth, tongue, cheeks and gums, to ensure that 100% of your mouth is protected.

Colgate Total Super Bowl 2019 TV Commercial, 'Close Talker' Featuring Luke Wilson
Colgate Total
Personal space is a foreign concept to Luke Wilson. The actor and "close talker" tries to keep things fresh in this Super Bowl LIII spot by following his coworkers around the office, quite literally getting in their faces about the formula in Colgate Total, which he says helps with tooth strength and sensitivity. But no matter how much people admire his confidence, or how nice his breath is, Wilson needs to learn that there is indeed such a thing as "too close."