
Crest Gum and Sensitivity TV Commercial, 'Treat at the Source'
Crest Gum and Sensitivity
While enjoying a smoothie with her daughter, a woman grimaces in pain as the cold beverage makes contact with her sensitive teeth. A dentist informs her that the sensitivity she's experiencing in her mouth starts at the gumline and needs to be treated at the source. After the woman uses Crest's Gum and Sensitivity toothpaste, her animated winces are no longer from sensitivity. Just brain freeze!

Crest Gum and Sensitivity TV Commercial, 'Treat at the Source: Products'
Crest Gum and Sensitivity
A dentist informs her patient that the sensitivity she is experiencing in her mouth starts at the gumline and needs to be treated at the source. To help with this, Crest suggests using its Gum and Sensitivity toothpaste, which the company says will treat sensitivity at the gumline immediately and for relief within days.

Crest Gum and Sensitivity TV Commercial, 'Brain Freeze'
Crest Gum and Sensitivity
This mother and daughter are out enjoying smoothies when the mother suddenly experiences a moment of discomfort. The young girl thinks her mom is experiencing a brain freeze, but it turns out that her mom just has sensitive teeth. Crest claims that over 80 percent of tooth sensitivity begins at the gumline, so treating sensitivity at the source with its Gum and Sensitivity toothpaste can provide relief from pain within days.