Dove CROWN Coalition TV Commercial, 'Authentic Beauty'
Dove CROWN Coalition
Dove believes all beauty should be celebrated and people should have the freedom to wear their hair in whatever ways they choose to showcase their authentic beauty. Dove co-founded the CROWN Coalition in efforts to end hair discrimination.
Dove CROWN Coalition TV Commercial, 'Sign the Petition'
Dove CROWN Coalition
Esi Eggleston Bracey says that as a woman and a mother in business, she plays so many different roles and believes it gives her superpowers. She believes that the playing field is not level without the CROWN Act and that women with specific hair types are not necessarily valued. Esi Eggleston Bracey wants to make a difference in business as well as her community and the world. She is proud of Dove and the CROWN Coalition helping to bring that fight to reality.
Dove CROWN Coalition TV Commercial, 'America the Beautiful' Song by Ray Charles
Dove CROWN Coalition
Photos of protests following the death of George Floyd are shown as Ray Charles's arrangement of "America the Beautiful" plays in the background. Dove believes that America will not be beautiful until it is beautiful for everyone. The company says it co-founded the CROWN Coalition to fight hair discrimination, and it is expanding that partnership with a $5 million investment to fight systemic racism.