General Electric TV Commercial, 'Time Upon a Once: Connected'
General Electric
A man is tilted backwards, walking through an office, telling us a story of Time Upon a Once. As he opens the door, he is suddenly plopped into "The Flintstones"and walks by Wilma with a cup of coffee. He exits Bedrock and walks across a hall into a lab with swirling trash and explains how people look at problems the "way same": always starting at the start and asking the same questions. Change your view with General Electric, where they believe that something as simple as trash can help pave th
General Electric TV Commercial, 'Brilliant Enterprise'
General Electric
Is the end of the Starship Enterprise? Not with GE Deep-Sea Fuel Technology on the job. Brilliant!
General Electric TV Commercial, 'Facebook Friends'
General Electric
A cartoon exercises to the cheers of her 1,316 friends, but who's counting? Put your goals on the line online and get healthy.
General Electric TV Commercial, 'Goals on the Line Online'
General Electric
This commercial for General Electric is hoping to inspire viewers to get online and start getting healthy. It shows an animated figure doing push-ups and then going online to enter their goals.
General Electric TV Commercial, 'Goodbye Trendy Efficiency Gimmicks'
General Electric
General Electric is saying goodbye to trendy technology gimmicks, like Gary's wheelie thing he uses to get around the plant floor, and hello to digital innovations, like software that allows employees to monitor machines from a distance. As Gary moves backwards and refuses to move on, others can greet the incoming digital industrial age along with General Electric.
General Electric TV Commercial, 'Goodbye Useless Productivity Tools'
General Electric
Sometimes businesses or industries develop catchy acronyms to describe processes or tools to increase productivity. In an office, the team is discussing losing the S.M.O.O.C.H. method. Despite the reluctance of some coworkers to drop it, other employees say that GE allows businesses to fix problems before they slow production. It might take a while for everyone to get the memo, though, considering someone walks in late and immediately starts falling backwards in a trust fall while saying, "Smooo
General Electric TV Commercial, 'Sarah: Building Advanced, Robot-like Machines'
General Electric
Sarah, a General Electric employee, is building a jet engine. When her parents and brother come to visit and see how the company works, they are surprised to hear that GE, a company that is known for its industrial achievements, is also working in the digital arena, making technologically-advanced machines. Upon hearing this, Ricky asks if Sarah means robots and asks about a nearby robot. As it turns out, it is not a robot, but instead Sarah's coworker Earl. And the other robot he asks about? Th
General Electric TV Commercial, 'Orc-O-Gram'
General Electric
How hard would you try to get the job of your dreams? What lengths would you go to? GE, the "digital company that's also an industrial company," imagines a scenario in which candidates are brought in the office to talk themselves up. A man dressed as an orc comes in to sing about how amazing Stacey Drew is, which seems crazy... that is, until a man dressed as an elf prances in to sing the praises of Sanjay Patel.
General Electric TV Commercial, 'Sarah Explains: Digidustrial?'
General Electric
Sarah's family pays her a visit at work so they can see what General Electric is up to these days. She explains that the jet engines are built and programmed to talk, making GE a digital and industrial company. That's quite a mouthful, so her little brother tries out a few combinations, like indigital, digidustrial, and indigenous.
General Electric TV Commercial, 'What's the Matter with Owen?: Zazzies'
General Electric
Two young couples are enjoying each other's company along with some drinks, chips and salsa in a backyard. Owen announces that he just got a job programming at GE and that he's going to have the opportunity to help change the world. The other guy quickly interjects to tell everyone about his new job at Zazzies, the app that lets you put fruit hats on animals, and totally steals Owen's thunder. No one seems to care about the world-changing projects he'll be working on and would rather put melon h
General Electric TV Commercial, 'My Dad Works at GE'
General Electric
This little girl's father makes lunar powered, submarine fans, prints things in 3D. He works at GE.
General Electric TV Commercial, 'What's the Matter with Owen?: Hammer'
General Electric
Owen's parents are very proud of him for getting a job at the great industrial company that is General Electric, that's why they're handing down his grandpappy's hammer to him. They don't understand that their son is actually a software developer for GE and won't be needing a sledgehammer -- they just think he's too weak to pick it up.
General Electric TV Commercial, 'What If Scientists Were Celebrities?'
General Electric
If you haven't heard of Millie Dresselhaus yet, General Electric is about to change that. Everyone is flocking to her lecture series, copying her fashion and adopting her passion for physics. With her own doll and even her own emoji, this first woman National Medal of Science in Engineering winner is the talk of the town as GE imagines a world where female scientists are treated as celebrities. Hoping to inspire such a world, the company is promising to hire more women in technical roles and pro
General Electric TV Commercial, 'What Would Happen?'
General Electric
What would happen if energy could come from everything, or if power could go anywhere? GE believes that anything can happen.
General Electric TV Commercial, 'Spot the Difference: Wind Turbine'
General Electric
General Electric brings you software that lets wind turbines turn towards the wind and make energy out of thin air. Now, software in two things that are exactly the same, make all the difference.
General Electric TV Commercial, 'Meet Molly, the Kid Who Never Stops Inventing'
General Electric
Molly is a resilient young inventor who would rather work smart than work hard. That's why, when her father asks her to take out the trash, she sees it as an opportunity to flex her scientific muscles. Instead of continuing to trudge out into the nighttime rain in her red slicker, she conceives of a rig that utilizes her family's clotheslines and her bicycle, which she can control from the comfort of her room. This sets a creative storm in Molly's mind, leading her to automate other unsavory cho
General Electric TV Commercial, 'What's the Matter With Owen?: Big News'
General Electric
Owen walks into his dorm and is surprised by his friends with cake, noisemakers and balloons! They heard he got a job as a developer and wanted to celebrate. When he tells them that he'll be working at General Electric they are all really confused and don't understand what he'll be doing. He tries to explain it to them, but all they take out of his explanation is that he might be working on a train...
General Electric TV Commercial, 'What Matters'
General Electric
A boy from a rural village walk with his friends to school. GE says that it doesn't matter to him that the company powers a third of the planet. A women gets on an airplane. GE says she doesn't care that a plane powered by its technology takes off every two seconds. A woman gets an ultrasound. GE says she isn't impressed that the company spans three centuries of invention. These people have other things that matter to them. GE says that technology is how it does things, but people are why it doe
General Electric TV Commercial, 'Childlike Imagination: What My Mom Does at GE'
General Electric
What's Mom's job at GE like to her children? GE looks at the products they create through the eyes of a child.
General Electric TV Commercial, 'Ideas Are Scary'
General Electric
New ideas can be scary, ugly and messy. At General Electric, they can become something beautiful.