![Lexus LS 500 TV Commercial, 'The New Rule of Luxury' [T1]](https://d2z1w4aiblvrwu.cloudfront.net/ad/ITYC/lexus-ls-500-the-new-rule-of-luxury-t1-large-10.jpg)
Lexus LS 500 TV Commercial, 'The New Rule of Luxury' [T1]
Lexus LS 500
Lexus believes you can either follow the rules of luxury or craft new rules of your own. That's why the automaker says it's reimagining design, technology and performance to create a new standard of luxury found in its LS 500 models.
![2018 Lexus LS 500 TV Commercial, 'Stand Out' Featuring Jason Day [T1]](https://d2z1w4aiblvrwu.cloudfront.net/ad/d1Vw/2018-lexus-ls-500-stand-out-featuring-jason-day-large-8.jpg)
2018 Lexus LS 500 TV Commercial, 'Stand Out' Featuring Jason Day [T1]
Lexus LS 500
Lexus introduces its first-ever LS 500 with the help of pro golfer Jason Day. As Jason drives the vehicle to the golf course for a late-night practice session lit by headlights, the automaker says it is a master at crafting amazing, just like Jason.
![2018 Lexus LS 500 TV Commercial, 'Dimensions' [T2]](https://d2z1w4aiblvrwu.cloudfront.net/ad/dHoA/2018-lexus-ls-500-dimensions-t2-large-1.jpg)
2018 Lexus LS 500 TV Commercial, 'Dimensions' [T2]
Lexus LS 500
Lexus announces the arrival of the LS 500 and LS 500h, both described by the automaker as a blend of refined craftsmanship and raw power. As the luxury vehicles speed through city streets, Lexus says they are engineered to take the crown. For a limited time, customers can get a lease offer or special financing on the 2018 LS 500.
![Lexus LS 500 TV Commercial, 'Dimensions' [T1]](https://d2z1w4aiblvrwu.cloudfront.net/ad/dRmV/lexus-ls-500-dimensions-large-4.jpg)
Lexus LS 500 TV Commercial, 'Dimensions' [T1]
Lexus LS 500
Lexus announces the arrival of the LS 500 and LS 500h, both described by the automaker as a blend of refined craftsmanship and raw power. As the luxury vehicle speeds its way through city streets, Lexus says it's engineered to take the crown.
![Lexus LS 500 TV Commercial, 'Take the Crown' Song by Run The Jewels [T1]](https://d2z1w4aiblvrwu.cloudfront.net/ad/wUAL/lexus-ls-500-take-the-crown-song-by-run-the-jewels-large-3.jpg)
Lexus LS 500 TV Commercial, 'Take the Crown' Song by Run The Jewels [T1]
Lexus LS 500
Lexus announces the arrival of the LS 500 and LS 500h, both described by the automaker as a blend of refined craftsmanship and raw power. As the luxury vehicle speeds its way through city streets, Lexus says it represents a tradition of excellence and is ready to take the crown.
![2018 Lexus LS 500 Super Bowl 2018 TV Commercial, 'Marvel Studios Black Panther' [T1]](https://d2z1w4aiblvrwu.cloudfront.net/ad/waou/2018-lexus-ls-500-super-bowl-2018-marvel-studios-black-panther-large-9.jpg)
2018 Lexus LS 500 Super Bowl 2018 TV Commercial, 'Marvel Studios Black Panther' [T1]
Lexus LS 500
King T?Challa, aka Black Panther, knows a thing or two about dual natures. Lexus' Super Bowl LII spot finds the ruler of Wakanda in the midst of an action-packed chase from the Marvel film "Black Panther." After detaining a group of thieves and securing stolen vibranium, the king calls his sister, Shuri, about his getaway ride. The princess uses a high-tech set up to remotely rev up the 2018 Lexus LS 500 and navigate it through the streets. Black Panther, meanwhile, sprints to an overpass from w