
Luvs TV Commercial, 'Breast Feeding'
Luvs
Raising you're first child can be an tricky experience. Everything is new and sometimes confusing. By the second child, however, you know what you're doing, and that Luvs diapers lock away wetness better than any other.

Luvs TV Commercial, 'Babysitter'
Luvs
An interview is taking place between a first-time mother and a prospective babysitter. The candidate is extremely qualified, with abundant experience and academic credentials, but the mother is still uncertain, insisting on recording the interview. As a parent, she is extremely protective of her child. By the time her second baby comes along, however, she's already an expert. She's less likely to fret unnecessarily, but she's more likely to chose Luvs.

Luvs TV Commercial, 'Bath'
Luvs
A pair of tired first-time parents struggle to give their newborn baby a bath and, while trying to snap a picture of the special moment, accidentally drop a cellphone into the bathwater. By their second child, however, the two are so comfortable with the process that Mom just hands off the baby so Dad can wash him in the shower. Luvs believes this second-time parent expertise explains why parents of multiple children are more likely to choose its diapers than first-time parents.

Luvs TV Commercial, 'Parenting Pro'
Luvs
When it comes to parenting, this dad is a pro. His reflexes are crisp and he knows exactly how to keep his daughter from stepping in puddles -- wet shoes are not cool. Cheap, leaky diapers are also not cool, which is why his daughter wears Luvs.