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Brands/Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

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Reading Is Fundamental (RIF) TV Commercial, 'A Book to Read'
30s
Nonprofit & Government

Reading Is Fundamental (RIF) TV Commercial, 'A Book to Read'

Reading Is Fundamental (RIF)

From Pinocchio to the Three Little Pigs to Curious George, various storybook characters team up to sing a special song all about the importance of reading books to the children in your life. Reading is Fundamental to take the pledge to read to a child and spark their ambition.

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