RISE to Win TV Commercial, 'Drive for Equality'
RISE to Win
NASCAR drivers take a pledge to treat everyone with respect and to never tolerate discrimination of any kind. These drivers promise to speak up and stand up against harassment and fight for the victims of discrimination.
RISE to Win TV Commercial, 'I Pledge'
RISE to Win
A number of NHL players make the pledge to treat everyone with respect, rise against discrimination and to never tolerate harassment when they see it. Included in the group of active professional hockey players is Willie O'Ree, the first African-American hockey player to play in the NHL.
RISE to Win TV Commercial, 'University of Michigan' Ft. Tom Brady, Desmond Howard
RISE to Win
In a voice-over narration, Stephen M. Ross, owner of the Miami Dolphins, explains that sports help promote equality. Athletes and alumni of the University of Michigan pledge their support to the Ross Initiative in Sports for Equality (RISE). These people include former NFL return specialist Desmond Howard, head football coach of the Michigan Wolverines Jim Harbaugh and New England Patriots quarterback Tom Brady.