Samuel Adams Boston Lager TV Commercial, 'Stanglmair Farm'
Samuel Adams Boston Lager
Jim Koch, Sam Adams founder and brewer, explains that the company is always looking for the best hops. He travels to Stanglmair Farm in Hallertau, Germany for the hops that he believes are the best of the best. Samuel Adams Boston Lager has been "brewed inefficiently" since 1984.
Samuel Adams Boston Lager TV Commercial, 'History Channel: Sons of Liberty'
Samuel Adams Boston Lager
The guys at Sam Adams all really like the new guy- he dresses well, he has a fun accent, and he's very polite. The only thing is, he thinks Sam Adams is nothing more than a yankee rabble-rouser. Sadly, he had to go.
Samuel Adams Boston Lager TV Commercial, 'Pursue Better: Barley Farmer'
Samuel Adams Boston Lager
These Samuel Adams barley farmers reflect on why Montana is one of the best places to grow crops for their lager. Because of the rich soil and consistent water, they are able to grow quality two-row barley that creates a flavor unique to Sam Adams Boston Lager. Unlike other brewing companies that use additional ingredients like rice and corn to save money, Samuel Adams claims to brew its lager with only two-row barley and nothing else.
Samuel Adams Boston Lager TV Commercial, 'The Battle'
Samuel Adams Boston Lager
A chalkboard is used to illustrate the battle between hops and malt. With too much hops comes an overwhelming pine flavor, and with too much malt comes the sweetness of caramel. In an attempt to achieve a balance of both hops and malt, Samuel Adams created its Boston Lager.
Samuel Adams Boston Lager TV Commercial, 'Surprise!'
Samuel Adams Boston Lager
A few people try a beer and are surprised to find what they are drinking is Samuel Adams Boston Lager. It's damn good!