
Stella Artois Cidre TV Commercial, 'C'est CIDRE. Not CIDER.'
Stella Artois Cidre
Le President arrives on cue and makes his way through the production of Stella Artois Cidre. From a sunny apple orchard with happy workers to expert bottle glass blowers and sample tastings, Le President oversees the finely orchestrated craft of hard cider. He even makes a point to clarify the product genre of Stella Artois by stating it should be known as "cidre, not cider" as he winks and toasts.

Stella Artois Cidre TV Commercial, 'Orchard'
Stella Artois Cidre
Only the best, classiest apples are used to make Stella Artois Cidre.

Stella Artois Cidre TV Commercial, 'Three Apples'
Stella Artois Cidre
Accompanied by Stella Artois Cidre, three colorfully dressed friends at a picnic dance to a doo-wop song sounding on the record player. Playful choreography leads them to snap, clap and twirl in time, and a even a bird chimes in for a quick solo before they pause to catch apples falling from a tree above. For the Cidre, Stella Artois combined three apple varieties for what it describes as a perfectly balanced flavor.