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The General

65 ads archived
The General TV Commercial, 'Slam Dunk'
30s
Insurance & Finance

The General TV Commercial, 'Slam Dunk'

The General

Beating big auto insurance company pricing is a breeze for the General, just like when he's playing basketball. Now get auto insurance for as little as $39 a month as well as instant online proof of insurance.

1
The General TV Commercial, '97% Satisfaction Rating'
30s
Insurance & Finance

The General TV Commercial, '97% Satisfaction Rating'

The General

For more than 50 years, The General has been providing affordable auto insurance. Customers have given it a 97% satisfaction rating. The nation's leading financial rating service has given The General a rating of excellent. Call or click for an anonymous free quote.

1
The General TV Commercial, 'Rock Band Ricky'
30s
Insurance & Finance

The General TV Commercial, 'Rock Band Ricky'

The General

This commercial shows the General meeting a man in a rock band that doesn't have car insurance. With his driving record, the quotes he is getting are too expensive. Rates at the general are as low as $39 a month and there's no personal information required.

1
The General TV Commercial, 'Did You Know'
30s
Insurance & Finance

The General TV Commercial, 'Did You Know'

The General

This commercial shows people talking about the General's history. It has been helping people with low-cost auto insurance for fifty years. They have excellent ratings and customers give them a 97% satisfaction rating.

1
The General TV Commercial, 'Hold On to Your Biscuits'
30s
Insurance & Finance

The General TV Commercial, 'Hold On to Your Biscuits'

The General

A group of cowboys ambles over to their friend Cookie, who is supposed to be preparing biscuits but is instead staring at his tablet. They all exclaim how hungry they are and ask what is taking so long. Cookie tells them to hold on to their biscuits; he is getting an online service quote from The General. The cowboys all look at him baffled, but later they are all sitting around a fire pit browsing The General on their own devices.

1
The General TV Commercial, 'Nice Hog'
30s
Insurance & Finance

The General TV Commercial, 'Nice Hog'

The General

After this man loses his car insurance, he is forced to ride a giant pig to work, prompting some pretty diverse reactions from neighbors. Nice hog! The General says life doesn't have to be this hard and invites you to get an insurance quote online.

1
The General TV Commercial, 'Stovetop Genius'
30s
Insurance & Finance

The General TV Commercial, 'Stovetop Genius'

The General

In this intense cooking competition, a contestant submits her slightly overcooked dish to the judge. Despite the burnt food, the judge accepts the dish and the contestant moves on. The General says it knows life can be rough and believes a little bit of forgiveness can go a long way and will cover drivers with a less than perfect record.

1
The General TV Commercial, 'Unhappy Insurance Company'
30s
Insurance & Finance

The General TV Commercial, 'Unhappy Insurance Company'

The General

Michael's car is in the shop again, looks like their insurance company is going to like him much. Get an anonymous free quote from The General today!

1
The General TV Commercial, 'Batter Up'
30s
Insurance & Finance

The General TV Commercial, 'Batter Up'

The General

The umpire yells "Batter up," and the next baseball player in line tells him to wait while he gets an online auto insurance quote from The General. The catcher lets the batter run by home plate because he is too busy getting a quote from The General on his phone, too.

1
The General TV Commercial, 'Embarrassing Date'
30s
Insurance & Finance

The General TV Commercial, 'Embarrassing Date'

The General

During a date, a man excuses himself to the bathroom to freshen up. However, the sink explodes, and covers him in water. The General knows that some embarrassing situations are unavoidable but says it will continue to cover drivers even if other companies won't.

1
The General TV Commercial, 'Low Down Payments'
15s
Insurance & Finance

The General TV Commercial, 'Low Down Payments'

The General

No matter what your driving record looks like, The General can find you affordable insurance.

1
The General TV Commercial, 'Barbecue'
30s
Insurance & Finance

The General TV Commercial, 'Barbecue'

The General

The General mingles at a BBQ while another guest asks about the affordable car insurance The General offers.

1
The General TV Commercial, 'More Pizza' Featuring Shaquille O'Neal
30s
Insurance & Finance

The General TV Commercial, 'More Pizza' Featuring Shaquille O'Neal

The General

While enjoying a televised sporting event and some pizza, Shaquille O'Neal informs The General that he downloaded The General app, which allows him to make payments right from his phone, find a place to pay with cash in person or check the status of a claim. The General is proud and says the company built the app to do everything, although Shaq is disappointed it won't order more pizza for him.

1
The General TV Commercial, 'Bad Driving Record'
30s
Insurance & Finance

The General TV Commercial, 'Bad Driving Record'

The General

If you need insurance for your new car but don't have the best dirving record, call The General for a free quote.

1
The General TV Commercial, 'BFFs' Featuring Shaquille O'Neal
30s
Insurance & Finance

The General TV Commercial, 'BFFs' Featuring Shaquille O'Neal

The General

Throughout their lifelong friendship, The General and Shaquille O'Neal have always been there for one another. The General Insurance promises to stick by you too, just as it has for the past 55 years.

2
The General TV Commercial, 'The General Skunk' Featuring Shaquille O'Neal
30s
Insurance & Finance

The General TV Commercial, 'The General Skunk' Featuring Shaquille O'Neal

The General

Shaquille O'Neal and the General confront an uninsured woman about to drive away. O'Neal says driving without insurance is as crazy as starting a skunk farm in the backyard, which seems to bring back traumatic memories for her. Don't delay because of a few missed payments, The General tells her, because she can get affordable rates -- even if she doesn't have perfect credit.

1
The General TV Commercial, 'Good Insurance and Low Cost'
30s
Insurance & Finance

The General TV Commercial, 'Good Insurance and Low Cost'

The General

A woman calls The General with concerns about her ability to get good insurance at a low price. The General assures her that even though she has an accident on her driving record she will have low payments.

1
The General TV Commercial, 'Grandma Scooter'
30s
Insurance & Finance

The General TV Commercial, 'Grandma Scooter'

The General

After losing his car insurance, a man is forced to ride to work on the back of an elderly woman's motorized wheelchair. As she cruises down the road, goggles and all, the look of embarrassment on his face is unmistakable. The General says life doesn't have to be this hard and invites you to get an insurance quote online.

1
The General TV Commercial, 'Party'
30s
Insurance & Finance

The General TV Commercial, 'Party'

The General

The General gives over a million online car insurance quotes every year. It's anonymous and only takes a couple of minutes to complete.

1
The General TV Commercial, 'Steak Special'
30s
Insurance & Finance

The General TV Commercial, 'Steak Special'

The General

A couple is pleasantly shocked when the $5.99 steak special they ordered turns out to be ginormous, with a side barrel of steak sauce. With this, The General asks: what if everyone gave you the value it does? The insurer claims to have affordable rates, even if you've missed a few payments.

1