T
Brands/The Real Cost

The Real Cost

21 ads archived
The Real Cost TV Commercial, 'Your Teeth'
30s
Nonprofit & Government

The Real Cost TV Commercial, 'Your Teeth'

The Real Cost

Want to try smoking? Better be ready to chock up your teeth.

2
The Real Cost TV Commercial, 'One Leaves: Think It???s Easy to Escape Smoking Addiction as a Teen?'
30s
Nonprofit & Government

The Real Cost TV Commercial, 'One Leaves: Think It???s Easy to Escape Smoking Addiction as a Teen?'

The Real Cost

A group of teenagers enters a dark, creepy building and finds a message written in blood on a mirror that reads, "Only one leaves." Through scenes like from a nightmare where we see the teens tortured and maimed in the building, a message appears: "For every four teens who smoke cigarettes, only one escapes." After coming back to reality on the street, one boy sees three of his friends smoking and decides to turn away.

2
The Real Cost TV Commercial, 'Can Vaping Put Metal Particles in Your Lungs?'
15s
Nonprofit & Government

The Real Cost TV Commercial, 'Can Vaping Put Metal Particles in Your Lungs?'

The Real Cost

The Real Cost wants to spread awareness about the epidemic it considers vaping to be. It warns that people who vape could be inhaling microscopic metal particles into their lungs.

2
The Real Cost TV Commercial, 'Delivery'
30s
Nonprofit & Government

The Real Cost TV Commercial, 'Delivery'

The Real Cost

Lighting up a cigarette in the middle of an abandoned basketball court, a guy spots a delivery truck pulling up in the distance. A man approaches him with a package, and inside he finds a rotting mouth that illustrates "The Real Cost" of smoking cigarettes: stained teeth, gum disease and more. He's disgusted by what he sees, but even more disturbed when he realizes that the mouth is actually his.

2
The Real Cost TV Commercial, 'Band Bully'
30s
Nonprofit & Government

The Real Cost TV Commercial, 'Band Bully'

The Real Cost

A band is practicing in the garage when the drummer's sticks are suddenly replaced with a little man who bullies him to taking smoke breaks. After so many cigarettes, the band can't help but get annoyed.

2
The Real Cost TV Commercial, 'Vaping is an Epidemic'
30s
Nonprofit & Government

The Real Cost TV Commercial, 'Vaping is an Epidemic'

The Real Cost

The Real Cost says that there's an epidemic spreading among the kids and young people of the world right now. They claim that scientists are saying that it can alter your brain and introduce harmful chemicals to your body such as formeldehyde and acrolein which can potentially cause irreversible damage. This epidemic isn't a parasite, virus or an infection, it's the use of vapes and other e-cigarette products. The Real Cost encourages viewers to visit its website to raise awareness and to educat

2
The Real Cost TV Commercial, 'Science Class'
30s
Nonprofit & Government

The Real Cost TV Commercial, 'Science Class'

The Real Cost

A science teacher has a creepy looking specimen that resembles a scary alien pinned down on his dissecting tray. He tells them that it's formaldehyde, acrolein, nitrobenzene and has over 7,000 chemicals, which have horrible effects on you. They can cause prematurely wrinkled skin, stunted lung growth, tooth loss and cancer. As he's droning on about all the horrific effects, the specimen gets loose. Chaos ensues, and all the students start running like hell out of the classroom. If cigarettes loo

2
The Real Cost TV Commercial, 'Reasons Not to Smoke'
30s
Nonprofit & Government

The Real Cost TV Commercial, 'Reasons Not to Smoke'

The Real Cost

Two dudes are at a skate park. One asks the other if he has any smokes. He replies that he doesn't do that anymore --not because cigarette smoke is a toxic mix of over 7,000 chemicals, but because he can only fit one thing in the pocket of his very tight skinny jeans. And, that's his phone. His jeans are so tight that when his ringtone starts going off, you can see the incoming call screen with a heart, through his jeans. He has to bend over to answer his girlfriend's call. Any reason is a brill

2
The Real Cost TV Commercial, '7000 Chemicals'
30s
Nonprofit & Government

The Real Cost TV Commercial, '7000 Chemicals'

The Real Cost

Every time you smoke there's a horrific hoard of over 7000 toxic chemicals coming for you.

2
The Real Cost TV Commercial, 'School Dance'
30s
Nonprofit & Government

The Real Cost TV Commercial, 'School Dance'

The Real Cost

When all a kid at a school dance want to do is have fun and enjoy his time with his date, cigarettes have other plans. They pull on his mouth during pictures and interrupt his slow dance and kiss with his date telling him "it's time to cha cha cha outside." The Real cost reminds young people that cigarettes are bullies and urges them to not let tobacco control them.

2
The Real Cost TV Commercial, "Nessa"
1:10
Technology & Entertainment

The Real Cost TV Commercial, "Nessa"

The Real Cost

Nessa's speciality is talking. That's why she doesn't smoke- she's not willing to risk anything that might damage her voice. Every decision you make can have a lasting impact. Don't let smoking be one of them.

2
The Real Cost TV Commercial, 'Your Skin'
30s
Nonprofit & Government

The Real Cost TV Commercial, 'Your Skin'

The Real Cost

Cigarettes cost a lot, like smooth skin.

2
The Real Cost TV Commercial, 'Hacked'
30s
Nonprofit & Government

The Real Cost TV Commercial, 'Hacked'

The Real Cost

Nicotine has reprogrammed these kids' brains and turned their mouths into computer ports. Whether they are skateboarding, bowling a strike or chatting with friends, all they can think about is the next cigarette. The Real Cost warns about the dangers of getting "hacked."

2
The Real Cost TV Commercial, 'Little Lungs in a Great Big World: Snowboard'
30s
Nonprofit & Government

The Real Cost TV Commercial, 'Little Lungs in a Great Big World: Snowboard'

The Real Cost

In this animated public service announcement from The Real Cost, these little lungs learn the consequences of smoking as a teen. When he hits the slopes with friends for a snowboarding session, Little Lungs just can't keep up because he never grew to full size. He can't get catch enough air to make his jump (in more ways than one) and is tragically impaled by a moose's antlers.

4
The Real Cost TV Commercial, 'Anxiety From Vaping'
30s
Nonprofit & Government

The Real Cost TV Commercial, 'Anxiety From Vaping'

The Real Cost

Chloe says that despite not having issues with anxiety before she started vaping, the nicotine in her vape gave her panic attacks. She soon realized vaping is addictive and was holding power over her that she couldn't break free from. Chloe believes the consequences of vaping are not worth the risk and encourages fellow teenagers to stay away from the activity.

2
The Real Cost TV Commercial, 'Straw City'
1:00
Nonprofit & Government

The Real Cost TV Commercial, 'Straw City'

The Real Cost

In search of food in a city full of pigs, a hungry Big Bad Wolf attempts to blow down a straw building. He huffs and he puffs, but due to the permanent damage of his lungs from smoking cigarettes, even the straw building won't budge. According to The Real Cost, smoking as a teen can permanently stunt your lungs -- no matter how big and bad you are.

1
The Real Cost TV Commercial, 'Little Lungs in a Great Big World: Birthday'
30s
Nonprofit & Government

The Real Cost TV Commercial, 'Little Lungs in a Great Big World: Birthday'

The Real Cost

It's birthday time for this little pair of lungs, and a bunch of other lungs are there to celebrate. It turns out not to be such a happy occasion, though, because these lungs were stunted in growth from smoking as a teen. They cannot even blow out the candles on the cake. Instead, they try hard and then fall over into the icing, touching the candles and lighting themselves on fire. After the pressure of the fire extinguisher blows the little lungs out the window, The Real Cost says that smoking

2
The Real Cost TV Commercial, 'Metal Monster'
30s
Nonprofit & Government

The Real Cost TV Commercial, 'Metal Monster'

The Real Cost

If you vape, you could be inhaling toxic metals, and to show how scary that is, The Real Cost made vicious metal monsters. Still, it says, there is nothing scarier than the facts, and vaping can deliver toxic metals like nickel and lead into your lungs.

2
The Real Cost TV Commercial, 'Heavy Metals'
30s
Nonprofit & Government

The Real Cost TV Commercial, 'Heavy Metals'

The Real Cost

Shards of black and gray metal fly around a smoky backdrop. When the smoke clears, a young man holding a vape is revealed. The Real Cost says nicotine vapes can include metals like nickel and chromium, potentially damaging your lungs.

2
The Real Cost TV Commercial, 'Any Reason' Song by Dying Regret
30s
Nonprofit & Government

The Real Cost TV Commercial, 'Any Reason' Song by Dying Regret

The Real Cost

On the bleachers after school, a girl asks her friend if she wants a smoke, to which the friend says no. When asked if it's because of the harmful chemicals in cigarettes, she replies she can't separate the index finger from her middle finger. Wearing bows and holding hands, all obviously drawn with a marker, the two are in love. Plus, the girl won't even think about using her other hand since she doesn't want to break up the band Death Maggot. Cue the heavy rock music and massive hair flipping.

2
Page 1 of 2Next →