
Tulo TV Commercial, 'One Emoji'
Tulo
Tulo compares a brand carrying only mattress model to a world where the Crazy Face emoji is the only emoji in existence. The brand believes that one is not a choice and carrying different bedding options is important like sending the appropriate emoji to a friend who has just lost their dog.

Tulo TV Commercial, 'One Pet'
Tulo
Tulo raises the question, "What if there was only one pet?" If that only pet option was a sloth, you probably couldn't play fetch in the park together since its slow crawl towards the frisbee would take all day. Tulo declares one choice is not a choice at all and instead lets its customers choose between a soft, medium or firm mattress.

Tulo TV Commercial, 'One is Not a Choice'
Tulo
Tulo compares a brand carrying only mattress model to a world where the bowl cut is the only haircut in existence.. The brand believes that one is not a choice and carrying different bedding options is important like having the option to choose one's hairstyle.