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Under Armour

23 ads archived
Under Armour TV Commercial, 'Rule Yourself: Michael Phelps' Song by The Kills
1:00
Fashion & Apparel

Under Armour TV Commercial, 'Rule Yourself: Michael Phelps' Song by The Kills

Under Armour

Under Armour believes it's those who work late into the night that shine when they perform in the light. Gold medalist Michael Phelps trains, lifts weights, suffers through therapy, ice bathes and swims in the dark to create a legacy in preparation for this summer's Olympic Games.

5
Under Armour TV Commercial, 'Go Where You Don't Belong'
1:00
Technology & Entertainment

Under Armour TV Commercial, 'Go Where You Don't Belong'

Under Armour

Under Armour knows it takes a lot of training to go where you don't belong. From weight lifting to map studying, this man prepares for the hunting adventure of the winter in Alaska with Under Armour.

2
Under Armour TV Commercial, 'Where You Don't Belong: Fishing'
30s
Technology & Entertainment

Under Armour TV Commercial, 'Where You Don't Belong: Fishing'

Under Armour

Under Armour encourages you to go where you don't belong. Test your limits. Head out into the wilderness on a boat. Have patience and perseverance and camouflage-patterned gear. Catch a really big fish.

2
Under Armour TV Commercial, 'Gisele B??ndchen: I Will What I Want'
1:00
Fashion & Apparel

Under Armour TV Commercial, 'Gisele B??ndchen: I Will What I Want'

Under Armour

Gisele B??ndchen is more than just a model. She's an athlete, inspiration and mom who doesn't let words get to her. She will what she want.

2
Under Armour TV Commercial, 'Road to Greatness' Featuring Anthony Joshua, Kano
1:00
Fashion & Apparel

Under Armour TV Commercial, 'Road to Greatness' Featuring Anthony Joshua, Kano

Under Armour

British rapper Kano celebrates his countryman Anthony Joshua's rise to greatness. The spoken word tribute touts the boxer as rising in the ranks. Though history is always being rewritten, only those who sacrifice and are determined will have their place in everyone's memory. With his title belt over his shoulder, Joshua raises his fist in solidarity as Kano says the boxer is seizing his moment. Under Armour urges you to seize yours.

2
Under Armour TV Commercial, 'Back to Work' Featuring Stephen Curry
1:00
Fashion & Apparel

Under Armour TV Commercial, 'Back to Work' Featuring Stephen Curry

Under Armour

The success and celebration from winning the 2015 NBA Finals against a LeBron James-led Cleveland Cavaliers is still going on. Radio hosts are heard talking about the celebration in the bay area, and how their champion should be on a beach somewhere. Instead, Stephen Curry of the Golden State Warriors is seen sweeping the confetti off the basketball court to begin practice, preparing to defend his title from those looking to dethrone him.

2
Under Armour TV Commercial, '2014-15 KIA NBA MVP' Featuring Stephen Curry
30s
Fashion & Apparel

Under Armour TV Commercial, '2014-15 KIA NBA MVP' Featuring Stephen Curry

Under Armour

In the new ad narrated by Hall of Famer Bill Russell, Under Armour introduces the MVP Limited Edition of the Curry One basketball shoe. Stephen Curry stands on the empty court surrounded by total darkness, focusing on making every shot count. Throughout the ad, Russell reads the famous Jacob Riis quote about a stonecutter hammering away at a rock. It wasn't Curry's last shot that did it but all the times before that split the rock. Under Armour congratulates Golden State Warriors All-Star Point

2
Under Armour TV Commercial, 'Rule Yourself' Featuring Tom Brady
30s
Fashion & Apparel

Under Armour TV Commercial, 'Rule Yourself' Featuring Tom Brady

Under Armour

New England Patriots quarterback Tom Brady stars in this installment of Under Armour's "Rule Yourself" campaign. As we hear the NFL athlete repeat the words "Every single day," we watch what looks like thousands of copies of him train on a football field while wearing the shirt that reads "199." In synchronized motion, they are all panting, pacing back and forth and moving the football in various positions. When all the Tom Bradys finally throw the ball, we find that Tom is the sum of all his tr

2
Under Armour TV Commercial, 'My Boots'  Featuring Lee & Tiffany Lakosky
30s
Technology & Entertainment

Under Armour TV Commercial, 'My Boots' Featuring Lee & Tiffany Lakosky

Under Armour

A pair of dirty and well-loved Under Armour boots sit in the bed of a pickup truck as "Good Times" by The Persuasions plays. Images show Lee and Tiffany Lakosky hiking and hunting through all terrains and climates. These boots have a story to tell.

2
Under Armour TV Commercial, 'Rule Yourself: Jordan Spieth'
15s
Fashion & Apparel

Under Armour TV Commercial, 'Rule Yourself: Jordan Spieth'

Under Armour

Hundreds of copies of professional PGA Tour golfer Jordan Spieth swing their clubs at once, launching many golf balls into the air. As a choir repeatedly counts "one, two, three, four," the many Jordan Spieths also merge into one as he becomes a sum of all of his training. Under Armour encourages you to rule yourself.

2
Under Armour TV Commercial, 'Rule Yourself' Feat. Stephen Curry, Misty Copeland
1:00
Fashion & Apparel

Under Armour TV Commercial, 'Rule Yourself' Feat. Stephen Curry, Misty Copeland

Under Armour

Stephen Curry of the Golden State Warriors, American ballet dancer Misty Copeland and PGA Tour golfer Jordan Spieth star in this powerful Under Armour commercial. Each athlete stands tall in front of a hazy neutral backdrop, looks forward with determination and begins to train. Then, we watch the bodies literally multiply to become armies of people synchronizing with every spin, swing and dribble. By the time these armies each go back to being a single person, we are reminded that we are a sum o

2
Under Armour TV Commercial, 'Rule Yourself: Stephen Curry'
30s
Fashion & Apparel

Under Armour TV Commercial, 'Rule Yourself: Stephen Curry'

Under Armour

Stephen Curry, of the Golden State Warriors, stands alone on a basketball court. As he starts to practice, hundreds of versions of him are shown dribbling and moving in sync with one another. Day in and day out he works at it. At the end, they all come together to demonstrate that he is the sum of his training.

2
Under Armour TV Commercial, 'I Will'
1:00
Fashion & Apparel

Under Armour TV Commercial, 'I Will'

Under Armour

The next revolution in fitness apparel isn't here yet, but it's coming, and when it arrives, it will be brought to you be Under Armour.

2
Under Armour TV Commercial, 'We Will' Featuring Michael Phelps, Misty Copeland
1:00
Fashion & Apparel

Under Armour TV Commercial, 'We Will' Featuring Michael Phelps, Misty Copeland

Under Armour

Under Armour splices the pre-fight rhymes of charismatic boxer Muhammad Ali with those of NFL quarterback Cam Newton to prove that sports can be a major conduit of inspiration, unity and change for our future. Athletic icons from all backgrounds and arenas, such as Stephen Curry, Misty Copeland and Michael Phelps, show their support through scenes of intense workouts and practices, including kickboxing, slam-dunking, skateboarding and even singing.

2
Under Armour TV Commercial, 'Misty Copeland: I Will What I Want'
1:00
Fashion & Apparel

Under Armour TV Commercial, 'Misty Copeland: I Will What I Want'

Under Armour

Will what you want with Under Armour. Nothing can hold you back from your dreams.

2
Under Armour TV Commercial, 'Rule Yourself: Misty Copeland'
15s
Fashion & Apparel

Under Armour TV Commercial, 'Rule Yourself: Misty Copeland'

Under Armour

Misty Copeland, dancer for the American Ballet Theatre, stands in a ready position. As she starts to dance, she begins to multiply until there are thousands of versions of her dancing in an elaborate formation. The many Misty Copelands merge back into one, demonstrating that she is the sum of all her training. Under Armour encourages you to rule yourself.

2
Under Armour TV Commercial, 'Cam Newton: It Comes From Below'
1:00
Fashion & Apparel

Under Armour TV Commercial, 'Cam Newton: It Comes From Below'

Under Armour

As Carolina Panthers quarterback Cam Newton darts through the darkened woods in his Under Armour gear as though pursued by a predator, his mother, Jackie, reads aloud a selection from Richard Adams' novel "Watership Down."

2
Under Armour TV Commercial, 'I Will: Football' Song by TNGHT
1:00
Fashion & Apparel

Under Armour TV Commercial, 'I Will: Football' Song by TNGHT

Under Armour

It's the first day of practice and these players are chomping at the bit to get this season started right. This is August.

2
Under Armour TV Commercial, 'Aristotle Got it All Wrong' Featuring Jamie Foxx
1:00
Fashion & Apparel

Under Armour TV Commercial, 'Aristotle Got it All Wrong' Featuring Jamie Foxx

Under Armour

The great philosopher Aristotle said, "you are what you repeatedly do." Jamie Foxx and Under Armour say Aristotle got it all wrong. We are what we repeatedly do when things get hard. That's when we go up against all the nay-sayers and haters, erase all doubt and become legacies. Re-invent the race with Under Armour Speed Form Gemini Running Shoes. Step up to the line and ask, what's the record?

2
Under Armour TV Commercial, 'Rule Yourself: US Women's Gymnastics' Song by M.I.A.
1:00
Fashion & Apparel

Under Armour TV Commercial, 'Rule Yourself: US Women's Gymnastics' Song by M.I.A.

Under Armour

Many people work hard during the day, but Under Armour believes that those who truly shine in the spotlight are the ones who work hard early in the mornings and into the night. In a dark gym, the USA Women's Gymnastics team begins their practice. Tumbling, climbing ropes, stretching, they do it all while wearing Under Armour gear. To the tune of M.I.A.'s "Matangi," the brand puts the spotlight on this group of women who work hard all day, every day and truly embody the Under Armour "Rule Yoursel

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