2015 Chevrolet Colorado Super Bowl 2015 TV Commercial, 'Focus Group: Sexier'

Chevrolet decided to find out if a truck can change how people feel about a guy. They assembled focus groups and talked to real people, not actors. When a group of women were showed two pictures of the same guy and setting but with different vehicles, they picked the guy standing next to the 2015 Chevrolet Colorado. As one woman put it, the guy with the car is the guy your mom wants you to marry while the guy with the truck is the one you'd leave the first guy for. Guys, you know you want a truck.