2018 Subaru Forester TV Commercial, 'Making Memories' Song by Gregory Alan Isakov [T1]
As a father cleans the inside of his old Subaru on the driveway in preparing to pass it down to his daughter, each item he comes across triggers a memory he has shared with her. A crayon makes him remember her days in elementary school; a hospital bracelet in the back seat takes him back to the time she broke her leg while playing soccer; and a wilted corsage brings back her prom night where she dances with her date under the sparkling disco ball. Each of these memories comes alive in front of the father's eyes. He knows he will get to keep them in a box and in his heart even as his daughter drives away while he stands next to his Subaru Forester.