Allstate Insurance TV Commercial, 'Caleb Is Mayhem'

Published In Insurance

Caleb Gauff won Allstate's DIY Mayhem Sweepstakes on Twitter. As a result, Dean Winters's Mayhem stars in a partially accurate rendition of his DIY mishap. Mayhem, as Gauff, wields a large chainsaw and starts cutting down a tree after watching two minutes of a nine-minute tutorial. When he's done, the tree falls backward onto his house and crushes his deck roof. Mayhem tells viewers to get an Allstate agent to protect their homes from themselves.

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