American Express Open TV Commercial, 'Help When You Need It'

Susie Wang is the co-founder of Pure cosmetics. As she looks out the office window, she remembers the pressures sales skyrocketed and they needed more of everything, stat. In a different part of the city, Jomaree Pinkard, co-found of Hella Bitters, found himself feeling the same way. His deadlines felt like a herd of bulls stampeding horn-first at him. The commercial cuts to Bill Sinnett, owner of Fortress Builders, who knows selling 18 houses is easy but building them in four and a half months is not so easy. American Express Open was able to fund all these business with fast, short-term lending.