Apple Mac TV Commercial, 'Behind the Mac' Feat. Grimes, Song by Daniel Johnston

The versatility of an Apple Mac is displayed as people use the computer for various tasks around the world. A writer sits in a coffee shop agonizing over words on the screen, artists glean inspiration from the computer and musician Grimes is plugged into the digital world where her music begins. Others gaze at their Mac screens in shock, awe or happiness all while the song "Story of an Artist" tinkles gently in the background. Apple encourages artists and everyday people to make something wonderful with a Mac.