Apple Music TV Commercial, 'The All-New Apple Music' Feat. James Corden, Pharrell Williams

Comedian James Corden meets with Apple Music executives Jimmy Lovine, Eddy Cue and Bozoma Saint John, in a disastrous attempt to pitch his ideas for an Apple Music commercial. Corden's list of terrible ideas includes him dressing up as music icons David Bowie, every member of The Spice Girls, and Pharrell (kind of). After failing to impress, he desperately pitches another idea where he saves a thirsty child with his iPhone. Horrified by this, an infuriated Jimmy Lovine asks, "Why didn't you give him water?"