AT&T TV Commercial, 'Present'

Technology makes it easy for people to remove themselves from social activities. As a woman hums "You Are My Sunshine," AT&T asks watchers to "Give the present of being present" this holiday season. The company demonstrates the idea by showing a daughter spend family event time on her phone, taking selfies and listening to music. When she gives her father a gift, he is surprised and happy to see it is her phone, indicating that she will be more "present" for the holidays.