Atomic Beam Headlight TV Commercial, 'No Ordinary Headlight'

Former pilot Hunter Ellis demonstrates the Atomic Beam Headlight's features and durability. He submerges it in boiling water, tries to smash it with a sledgehammer and freezes it in a block of ice, but the headlight keeps working. The light, which is a hands-free way to let people know you are there, also features three settings: high, low and strobe.