Bank of America Preferred Rewards TV Commercial, 'Rock Star Brainstorm'

Published In Business & Legal

The Bank of America's marketing department is holding a brainstorming session about their Preferred Rewards Program. What should be included? There's no such thing as a bad idea, so they just start to spitball. Shrimp Thursdays, anyone? Or, they could get a rock star. But, where are they going to find a rock star? Maybe, they should stick with ham... People like ham.