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Bass Pro Shops Backyard BBQ Festival TV Commercial, 'Henley and Fryer'

Published In Retail Stores

Professional race car driver Martin Truex Jr. pulls up in front of a Bass Pro Shops and asks angler and TV host Bill Dance to watch his ride while he's shopping. As he browses the fishing lures, samples the fudge and makes his final purchase, Dance is out front pulling off tire-screeching donuts and two-wheel stunts as well as cruising down the parking lot. For one weekend, Bass Pro Shops is offering discounts on RedHead tees and an aluminum fish fryer as well as hosting its Backyard BBQ Festival, which features a fishing challenge, duck pond game, crafts and photos.

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