Benjamin Moore TV Commercial, 'Taking a Left'

Benjamin Moore asks if your paint makes you and your walls beam with pride, is it still just paint or something more? Is finding that kind of paint like finding a stunning jewel-toned butterfly in a display of regular butterflies? Or is it like metal detecting on the beach and trying to find buried treasure? No, Benjamin Moore says, it's more like turning left on a street where you usually turn right. You'll find such a paint, the brand says, at any of the many stores that stock Benjamin Moore paint.