Bose TV Commercial, 'Music Deserves Bose' Featuring J.J. Watt, Zac Brown Band

In this Bose commercial that aired during NFL Football on NBC, Houston Texans defensive end J.J. Watt sits in the locker room before an upcoming game. With a focused look on his face, he performs his pregame ritual with the help of country music group the Zac Brown Band. Zac comes up to the athlete, sprays water in his face and repeatedly asks, "Are you ready for this?" After capping the amp-up session with a smash of his acoustic guitar, J.J. is super pumped and ready to take on the field as the song "Heavy Is the Head" begins to play in the Bose SoundLink Mini Bluetooth Speaker II.