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Bose TV Commercial, 'Ski Lift' Featuring Mikaela Shiffrin, Song by Black Violin

While studying movements to improve her skills, Olympic athlete Mikaela Shiffrin is interrupted by other skiers who noisily board the ski lift. Undeterred, she dons a pair of Bose QC35 II noise-canceling headphones and then suddenly the lift appears to elongate, separating Mikaela from the other passengers and leaving her in her own world. Now that she has her focus on, Mikaela continues studying and uses her hands and feet to mimic the motions she'll need when she hits the slopes.

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