Bowflex LateralX TV Commercial, 'Improve the Way You Move'

Bowflex believes that our bodies are dynamic and ready to react in every situation, whether planned or unplanned. The company thinks your workout should live up to that reputation too and invites you to improve the way you move with the LateralX. The machine moves in three directions to activate muscle in all parts of the body, which is said to burn more calories than an elliptical workout. Bowflex invites you to try the LateralX for six weeks and guarantees to buy it back if you aren't satisfied.