Bud Light Seltzer TV Commercial, 'Coach, The Town Coach'

At the Bud Light Seltzer Call Center and Bar, a spirited coach answering calls happily sells the product as Bud Light, but simply seltzer this time. His mood shifts and his true coach mentality comes out when an unlucky caller asks if they can drink it at a tailgate. With a blow of his whistle, he gives a not-so-gentle reminder that it's "from Bud Light, ain't it?" Inspirational music crescendos as he rises from his seat and tells them to gather up all their friends, go to that bar and order a Bud Light Seltzer, to the awed applause of everyone in the room.