Bud Light Super Bowl 2018 TV Commercial, 'Ye Olde Pep Talk'

A king gives a somewhat uninspired speech to his army before fighting in the Battle of the Beer Run, pointing out that they are outnumbered and have very little training. The only thing that motivates the group to charge at full speed in their attack is the fact that their opponents are stocked up on Bud Light -- "Dilly dilly!" The Super Bowl LII spot for Bud Light is to be continued.