Buffalo Wild Wings TV Commercial, 'Icarus'

When it comes to wings, you do not just start with the spiciest sauce. Instead, Buffalo Wild Wings says, you work your way up from the bottom or the middle, finding out what you like. Maybe you will reach an Icarus-type situation where you can choose to fly close to the sun and go for Blazin' sauce or you can stay with what you know you like. The restaurant says there is no shame in staying with what you like; cool people are not always the ones eating the spiciest sauce.