Buffalo Wild Wings TV Commercial, 'Text Message'

Buffalo Wild Wings presents the cautionary tale of a man who doesn't pay attention to his text messages while he is watching the game with a friend. Rapt by what's going on in the game, a man receives message after message from a friend who forgot his wallet at the man's house, tries to go there to retrieve it, uses the man's backup key to get in and then ends up tripping the alarm and getting arrested. When the other friend at Buffalo Wild Wings asks the man if he's getting texts from Mike, the man says, "Yeah, he lost his wallet or something. He's on his way." Probably not, but Buffalo Wild Wings says, "Don't worry. They'll be home eventually."