Charles Schwab TV Commercial, 'Talking to Carl'
A broker sitting in a car is asked about his rates for online trades by his driver. The broker starts to get nervous when he sees that Charles Schwab is offering a lower rate than he is. Before long, he sees signs for low rates popping up everywhere: on bus stops, the tops of taxis and even on the buses themselves. When a client calls to talk about his rates, he disdainfully says "Schwab," which accidentally prompts the caller to switch over to Charles Schwab.