Charles Schwab TV Commercial, 'We???ve Just Lowered the Cost of Investing. Again'

Published In Business & Legal

Clients meet with their brokers to discuss fees and commissions. Behind the businessmen, Charles Schwab advertises $6.95 online equity trades with a satisfaction guarantee on a blimp, jumbotron and building banner. When the clients ask if the pricing is comparable to Schwab's, the brokers are stunned.