Cheez-It TV Commercial, 'Who's Winning?'

This man has declared Cheez-It to be the perfect snack to watch the game with due to its crunchy satisfaction and cheesy perfection. His cheese wheel friend wants to know the score of the game, but they're still on the topic of Cheez-It crackers. The cheese wheel says that he had a chance at going pro, but a blown knee derailed its plans for fame and glory. That's a bit confusing when you consider that the cheese wheel didn't have any knees to begin with.