Choice Hotels TV Commercial, 'Badda Book Pitch'

When a businessman is asked to share his big idea about getting the whole country to book on ChoiceHotels.com, he answers with four words: "Badda book, badda boom." His coworkers however, are not sold on his campaign concept. They think that mentioning Choice Hotels offers the lowest price is important and question if he has ever even stayed at a Comfort Inn.