Choice Hotels TV Commercial, 'Summertime Badda Book, Badda Boom'

The Choice Hotels marketing team is brainstorming how to let guests know that they can get a free $50 gift card by booking directly through its website and staying two times during the summer. An employee wearing a suit suggests the slogan, "Summertime. Badda book, badda boom." When he's offered a Hawaiian shirt to match his coworkers tropical attire, he simply stares at it in silence -- good thing the guy who bought it kept the receipt.