Citi App TV Commercial, 'Kiddie Shoes' Song by Etta James

Citi believes in spending more time in the moment. That's why the brand says it designed an app which customers spend less time on. One father makes a quick payment using the Citi Mobile App and uses his extra time to stomp around the house like a monster to Etta James' "Something's Got a Hold on Me." When he rounds a corner, his kids are shown to be sitting on his feet, laughing themselves silly at their father's antics.