Dashlane TV Commercial, 'Password Paradise'

One dark and gloomy night, a man being guided on a boat through what looks to be a foggy river Styx begs his ferryman-slash-captor to return him to the shores of the living... until he discovers that they're actually heading towards a heavenly break in the clouds, bathing him in light. Just as he begins to change his tune, the figure pulls out a whiteboard and prompts him for a password -- which, to the man's horror, he realizes he doesn't know. As the Grim Reaper then proceeds to ask for the name of his first pet and his kindergarten teacher in a grim mockery of the usual security questions, the man fumbles over his answers for a few moments too long and finds himself cursed to an afterlife in the underworld. During Super Bowl LIV on February 2, 2020, on FOX, Dashlane urges everyone to avoid the terror of "password pain," and to instead use its service so they never forget a password again.