Dietz & Watson TV Commercial, 'Gametime Superstitions: Longshot'

A man serves Dietz & Watson franks to his friends as they all watch a football game. While stressing the importance of staying level-headed, everyone looks over to one of the spectators, who is eating his hot dog from the middle. When the unorthodox eating style coincides with a favorable touchdown, everybody seems to experience a change of heart, and a new gametime superstition is born!