Farmers Insurance TV Commercial, 'Hall of Claims: Bar-B-Clue'

This man is barbecuing food on his gas grill outside, but a crossword puzzle has taken both his attention and responsibility. Even worse, he asks his wife who is watching the fire grow outside while he searches for a word that is closely associated with the word "blaze." After several failed attempts to tell him of the massive fire outside, he fills her in on a hint and says it's 13 letters. It's only when his wife points out the really big fire which ironically fits the criteria for an answer does the man realize his mistake. Turned out the word he was looking for was conflagration. As odd as this may seem, Farmers Insurance has seen it and covered it because Farmers Insurance knows a thing or two.