Fifth Third Bank TV Commercial, 'Slam Dunk' Song by Joe Cocker

Fifth Third Bank says that it puts 166.7 percent into everything they do. To demonstrate the banking experience difference, other banks are represented as the unathletic, weekend warrior at the local community gym. Fifth Third Bank is represented from the player who can roll the ball behind him and under his legs as he glides through the air while Joe Cocker's "Up Where We Belong" plays to a fireworks display. That's what Fifth Third Bank claims is banking a fifth third better.